Travel & Tourism
How can we
help you?
Community Needs Assessment
Patient Experience and Satisfaction
Brand Health and Equity
Patient Journey
Location Assessment
New Product / Concept Assessment and Opportunity Mapping
Positioning & Communication
Sales Kit and Toolkit Assessment
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
History of successful relationships
with various clients
Launch strategy for a new chain of Tertiary Clinics
A large technology client was keen to enter the Indian healthcare market.
Required inputs for business model and launch strategy.
A combination of qualitative and quantitative research helped uncover patient habits, service needs and need-gaps, and opportunities for a new entrant.
The research helped the client to design a suitable service delivery model, pricing, specialisation requirements, location priority and value proposition.
Opportunity mapping for a tech based pathology testing device
A national chain of pathology labs wanted to increase their footprint by adding both width and depth to their market coverage.
The company wanted communication cues to differentiate itself from a very competitive market.
Qualitative research conducted among patients and doctors to identify category drivers and identifying current brand propositions and blue spaces.
The research helped in identifying 2 distinct and less crowded routes which could be targetted to create unique value proposition for the client brand.
Developing communication strategy for market expansion and growth
A national chain of pathology labs wanted to increase their footprint by adding both width and depth to their market coverage.
The company wanted communication cues to differentiate itself from a very competitive market.
Qualitative research conducted among patients and doctors to identify category drivers and identifying current brand propositions and blue spaces.
The research helped in identifying 2 distinct and less crowded routes which could be targetted to create unique value proposition for the client brand.
Mapping brand equity for a rapidly expanding chain of clinics
A regional but ambitious chain of clinics in india wanted to go national and had launched a comm campaign to build brand salience and knowledge.
The clinic wanted to measure the impact of the campaign and the ROI.
A brand health check, measured the reach of the campaign and the competitive KPI vis-a-vis competitive brands.
A campaign ROI was shared with the client highlighting key requirements to improve on their acquisition funnel.
