Telecom Services

How can we
help you?

Usage & Attitude Studies

Segmentation Studies

Product & Concept Tests

Communication Development & Evaluation

Brand Health & Equity

Brand Churn Studies

Problem Detection Studies

Customer Satisfaction

Features vs. Price Trade-off

Company to Dealer Survey

Mystery Shopping

Consumer Journey Mapping

How can we
help you?

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

CONSUMER
RESEARCH

Develop your Marketing decisions based on Consumer Insights & Outsights!

History of successful relationships
with various clients

Competitive Launch Analysis

A new mobile company launched its services in a South Indian state, and became the seventh mobile company to enter the market. It initiated some aggressive STD and ISD schemes keeping in mind mobile corridors where mobile traffic was on the higher side. Our client, one of the leading telecom companies in India, wished to understand the impact of this launch on itself as well as on the state’s market as a whole.
A quantitative research was conducted to evaluate the brand health of the newly launched brand, to understand the key triggers towards its purchase and to profile the consumers going for it. The study also evaluated the imagery of the new brand vis-à-vis already established brands and assess the impact on own brand. The study was conducted amongst current users and intenders, new brand users and retailers, in two parts, viz., random interviews followed by purposive sampling for new brand users.
The research showed that although the new brand had managed to achieve high saliency , but the familiarity with the brand was yet to be built. Awareness was largely driven by cheaper rates and better schemes. The new launch didn’t seem to be a threat to the client brand in the near future, as its appeal and connect was limited to a particular consumer segment and that too as an additional connection due to the current schemes.
The research told the client not to expend valuable resources since the competition activity did not much impact on their brand

Lost Customer Assessment

The telecom service industry has always faced the problem of high churn. A large Indian telecom provider wished to understand the dynamics related to its lost customer, i.e., who are they, which brand do they switch to and why.
Half yearly lost customer churn analysis dipstick were conducted across 25+ centres with client’s lost customers to understand the key reasons of churn and to assess the relative importance for each of the reasons influencing churn. The study also focussed on identifying where the lost customers are going to and the priority areas to help devise plans for reduction and prevention of churn.
The regular half yearly dipsticks helped the client diagnose that the lost customers were mostly moving to competition pre-paid connections. key reasons behind churn were billing issues and network, pricing and better offers by competition.
The study also helped the client understand the problem areas by centres so that they could take targeted action. Regular updates on the churn related issues helped client measure success of their efforts to enhance customer retention.