Personal Care
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Pricing Recommendation & Evaluation
Packaging Research
Brand Name Evaluation
Problem Detection Studies
Consumer Journey Mapping
Problem Detection Studies
Market Entry & Prioritization
Post Launch Evaluation
Market Estimation Studies
History of successful relationships
with various clients
Launch Strategy Evaluation for Entry Stage Skincare Products
Client, a market leader in the mid-segment and premium range of Cosmetics, wanted to launch their entry range skincare product category. The client wanted to understand the consumer motivations and mindsets of this range of category users, as well as their behavior patterns.
Research consisted of three modules: A qualitative research to understand current category codes and rituals, as well as associations and perceptions. This module focussed exclusively on the category and consumer interaction A quantitative module to measure and map penetration and other behavior parameters, identify need states and need gaps, profile consumers on these need states and map brand associations A follow-up qualitative module to identify possible positioning approaches using the findings from the two earlier modules.
The research helped identify key need states and need dimensions for the category. Need gaps and hierarchies were determined to identify potential Routes of entry. Brand salience and current usage were mapped across these need dimensions and two possible positioning approaches were identified based on these insights.
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Face-Care Product Reformulation Testing
Our client, the second biggest brand in the Hair Removal & Bleach category, wanted to launch two new variants to replace their existing product, with different level of strengths and product efficacies. Before launch, the client wanted to test the new products, benchmarked to their existing product, and identify which of the two new variants are acceptable to their core franchise.
A home placement study was conducted among the current users of the client product. Testing was done in three panels, one panel was given the current product as control, and the other two panels were provided with the two new variants. In our experience, for researches involving benchmarking to moub, the inherent gratitude effect results in higher rating for the test products as compared to moub.
Both test products had higher ratings as compared to current product. Likeability and Purchase Intention scores were higher than norms. However the stronger test product had comparatively higher scores but also had higher number of dislikes, with some after use concerns. Since the milder product was comfortably beating norms and was scoring higher than the current product ratings, it was recommended for launch.
The research helped the client to select one of the variants and launch it in the market
Deodorant Product Testing
A worldwide leader in health and beauty wished to expand its repertoire of fragrances in the deodorant category for both men and women. They had developed two male and three female fragrances, which they wanted to test to finalise the launch products. Also, they wished to understand some category usage, behaviour and image perceptions.
A Central Location Test was conducted among the regular users of deodorants Testing was done in two panels, one panel had female respondents to test the two fragrances for women. And with the second panel consisting of male respondents, the three new fragrances developed for men were tested sequentially.
Along with product ratings, the research also provided the client with rich information on the usage and purchase behaviour of the TG with regards to deodorants. It also gave insights into brand saliency and consideration set of the TG.
The product test gave the client very clear indications for each panel. there was a clear winner among the products.
