Welcome to the
new world of business.
This maze is real.
Strategic insights in the New Age
People, businesses, and communities are constantly reconfiguring, thanks to evolving technologies, the emergence of new-age ideas and industries.
Today’s business leaders consistently find themselves at the crossroads negotiating with conflicting decisions and complex questions. Organic growth or Acquisitions? Brand Building or Sales Push? Brand Extension or New Brand Launch?
the conflicts are endless or unending…
Welcome to the real world of business. But how do you slice through this maze?
Look at a Rubik’s Cube. When unsolved, it’s a visual riot. The perfect piece of a conundrum. And yet, in the hands of an expert, it gets transformed into a uniform pattern of colors. the twists and turns that the cube seeks are already embedded in them, it is the same as the garb of challenges that businesses must decode to triumph.
We believe every decision point in any business is like an unsolved Rubik’s cube, symbolised through our logo.
The deep blue colour in the Stratage cube represents the deep understanding that a problem seeks for it to be solved. The deep Green stands for the cumulative force of world-class expertise that Stratage deploys.
The transcending S symbolizes the success story that Stratage wants to script for every client through razor-sharp strategic intelligence.
The maze is real, only those who gain the necessary authentic intel, and access real insights will survive, sustain and thrive!
At Stratage, it is our job to work through the maze, find the right insights, and provide you with business solutions, to help you take the best decisions for your brand.
What we deliver
Insight led Marketing
Develop your Marketing decisions based on Consumer Insights & Outsights!
SOCIAL MEDIA LISTENING
Hear the Buzz
Listen to the real voice of the online community for a better brand understanding.
DATA MINING & ANALYTICS
Mine the Data
Support your brand with insights from internal & secondary data!
B2B BUSINESS & CONSULTING
Know the Business Challenges
Build your strategic business thru Market, Competition & Environment mapping.
We are an Independent Boutique Insights & Data Analytics firm. The Clarion Call for Stratage is to deliver actionable solutions that work for brands and businesses in the real world. As an organization, we are fiercely committed to this cause. Equipped with extensive multi-sector, multi-disciplinary experience while working with world-leading strategy firms like Neilsen and IMRB. every Stratage member is a seasoned hand in the space.We are committed to delivering nothing but the best solutions for clients with absolute resolve – come rain, come shine.
For us it's about insights, not data.
Not generic but sector-specific approach
At Stratage Consulting, we believe that every cog in the research wheel is as important as the next one. Hence, we strive to provide our clients with best-in-class research designThe resultant output to clients would be key recommendations. answering your business questions – Short. Simple. Actionable.
“Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper but fails to deliver during the realities of execution. During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the marketplace, and deliver at the core of the business problem”
Dipankar Sen, CEO
Curiosity Passion and Reinvention drive Dipankar’s journey as a Market Researcher. The quest to understand why and what makes things tick, be it the different pathways of various sectors and brands. the consumer make-up and responses to environmental stimuli, and the different methods with which these mysteries can be unravelled, are the reasons behind his continuing journey as an Insights specialist. This has also driven his Career Path, be it the multiple markets that Dipankar has worked in, the different methodologies that he has specialised in or the spread of sectors and brands that he has had the opportunity to contribute to their growth stories. From Consumer Research to Media Research to Retail & Shopper Panels and back to Consumer Research, life has been a full circle! This has also shaped his approach to any research problem. Learn from the past, innovate in the current and build solutions for the future, simple and yet elegant. Armed with 20 years of experience in Nielsen and Kantar across multiple markets, Dipankar started his entrepreneurial journey in 2015, which now offers services in multiple markets. Cooking and making cocktails are his other passions, and innovations to achieve that perfect balance between taste and visual effect is a constant inspiration he gathers from the culinary arts.”
At Stratage we are fueled by our passion towards problem-specific solutions.we believe each of our recommendations must lead to a result that enables or empowers a client.
“Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper but fails to deliver during the realities of execution. During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the marketplace, and deliver at the core of the business problem”.
100% Senior Led Mandate Management
At Stratage, every client mandate is led by seasoned professionals with extensive experience across various sectors, on various research requirements, across the entire brand lifecycle. They can go beyond the brief, partner with the client, and deliver.
“I have seen that one of the biggest pain-points that businesses face, post a sign-up with a large research agency, is lack of attention by senior executives, leading to severe issues in terms of execution and output.”
For every professional at Stratage, expertise is a sacred tool to serve. So is our relationship with the client. Uncompromising work ethic, transparency, and an obsession to find real answers, real insights are the foundational pillars.
“My experience with global clients is that the first ask is always Data Quality. At Stratage, data quality is like a religion. The job of a researcher starts when assured of data quality. Nothing is more important than building your stories based on real data!”
The organizational configuration of Stratage is designed to offer multidisciplinary solutions. We don’t believe businesses have uni-dimensional problems or uni-dimensional context. We believe in looking at brand or business situations through a 360-degree lens and then offering recommendations that work for the long term. In a market that’s laced with unpredictability, a steady, strategic partnership continuum is a must-have for organizations.
“To build successful businesses or brands in the long run. organizations need sustained efforts. The prevalent ‘Project Mindset’, might lead to short term results but it is only through long-term partnership business and brands with sustained success stories are built”.
Meet the team
Meet the teamMeenakshi Gurung Tyagi
Fiercely independent and a mantra of live and let live defines Meenakshi in whatever she does. Adaptability, a sense of humour and a strong sense of responsibility are the key cornerstones of her life as a researcher and a home-maker. Meenakshi started her research career in Nielsen before moving to Kantar, and then to Unilever. her stints at some of the best companies to use insights for their business, means that she constantly pushes the boundaries to uncover insights from every piece of data. The rigour and discipline of working in both agency and the client side gives her an immense advantage, and an immense ability to look at data dispassionately and to join the dots. An avid traveller and a reader, a fitness fanatic and a blogger, Meenakshi balances all this and more with hard work, enthusiasm and a wicked sense of humour.
Meet the teamShilpa Sahu
Shilpa is the qualitative face of Stratage Consulting. Shilpa is passionate about market research and strives to give her best to everything she does, often going the extra mile to achieve her goals. She is hard-working, sincere and dedicated, and nothing is more important than to deliver the best possible in everything she does. Be it research or be it the food that she prepares! Nothing makes her happier than to see the smile of satisfaction and delight on the face of the client, after a research presentation. Shilpa learnt her qualitative ropes from Ipsos and GreyCells, before becoming a Consultant in 2018. Shilpa brings a deep knowledge of the Qualitative discipline and is experienced in various methodologies, be it groups, depth interviews, ethnography, immersion sessions or emotional enquiries. When not deciphering the consumer from tons of text, verbal and visual data, Shilpa can be found unwinding, listening to old melodies.
Meet the teamKinnari Shah
Kinnari is the youngest member of the Stratage team, but has already clocked eight years in research, including stints in Kantar Millward Brown and Nielsen.Kinnari shares Dipankar’s passion for food and is an avid cook, and is constantly trying out dishes of new cuisines.Kinnari likes to travel and would like to become an Entrepreneur in the distant future. She combines these qualities of Innovation without fear of failure, and her entrepreneurial mindset, with her research experience to provide to clients solutions of the highest value. She provides the lumbar support to all our researches with her knowledge of branding and communication methodologies. Her eye for detail and never-say-die attitude keeps the team on their toes, ensuring that only the best output reaches the client desk.
Why we do what we do
“Dipankar had done work for us when I was Chief Marketing Officer, Leadership Team Member of Sterling Holiday & Nature Trails ( A Fair Fax company ). I have found him to be an experienced Market Researcher, with the ability to understand Client requirements, add value to clients & and execute the project professionally. Wish him all the best in his future endeavors.”
President – Group Strategy Brightcom Group
“It was a pleasure working with Dipankar on Key Research projects at OLX India. His contribution was critical to the success of these projects and his personal insights were invaluable to the extent that we incorporated them in our Outreach Strategy. I would strongly recommend him and look forward to working with him again.”
Amarjit Singh Batra
GM-SAMEA & MD-Spotify India
“Dipankar & i worked together while i was at OLX. Dipankar was spearheading one the most elaborate, comprehensive & challenging studies that we had initiated at OLX & that was just the beginning. I love his depth in detailing, his attitude and approach towards research. All that any Marketer would love to see in their respective business partners. “
Catalyst at Core Marketing Foods
“I have had opportunity to work with Dipankar for last many years and have benefited from his rich experience in every domain of market research. He played a role of a key strategic partner in the formulation of our marketing strategies. After spending years at organizations like IMRB, Dipankar has developed a strong research organization STRATAGE which is a team of very competent and energetic research minds who add significant value to all their clients.”
Director Marketing Revlon India
“Dipankar is the most sorted research professional I have come across in the span of my career.Dipankar is the master of drawing insights from data and making sense out of analytics. “
Chief Marketing Officer at Eastern Condiments
“I know Dipankar Sen for over a decade, initially as Franchise Director of PepsiCo, India handling
diverse markets in East India as well as Delhi, Haryana and J&K. We have used his research expertise from Stratage Consulting in Safe Water Network for last four years to enhance our understanding of KAPB, hurdles and possible solutions in consumer access to affordable safe water while competing with free water in the rural space. “
Country Director @ Safe Water Network
“Dipankar is a man of action. Always keen to think outside the box and explore new solutions, he often took the deliverables to new heights and delighted his customers. Dipankar also takes the time to train his team and help them develop their strategic mindset. “
Strategic Growth Insights, Europe at Pepsico
“Had a chance to work with Dipankar on a market research project recently. Dipankar has a great eye for digging out the key insights hidden deep inside the mountains of data coming out of research. What makes him stand out is his ability to understand the clients’ business and structure research and insights in accordance with client’s needs and problems. I regard him highly for his understanding of India and the Indian consumer landscape.”
Managing Director India & APAC, Udemy
“Working with Dipankar was about going out of the comfort zone. He had a way to question your assumption, make you think differently and clarify and make the net output richer and more crisper. Some of my most “Different” projects or unconventional studies / proposals were created under his guidance. “
Parnika Shrimali Mehta
Product Marketing Director – Kantar