Education
How can we
help you?
Usage & Attitude Studies
Segmentation Studiesa
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Parent & Student Satisfaction
Student Development Tracking
Education Aids Assessment
Online & Distant Education Feasibility
Location Assessment
School Launch Assessment
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
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History of successful relationships
with various clients
Product Evaluation and Need Gap Analysis
A pioneer engineering coaching institute had launched India’s first tablet based coaching program. The client wanted to understand the associations, drivers and motivators amongst its TG and also wished to understand any unfulfilled needs to better its offering.
A quantitative research was conducted to understand the engineering coaching space, measure the current satisfaction levels and identify need gaps. The research also focused on reactions to the client’s offering and ways on how to enhance it.
The research helped the client understand the current coaching scenarios and the lacunas thereof that their offering can cash in on.
The valuable insights from the study helped the client understand the key barriers currently faced by their program and ways to overcome those to increase their student base.
Parent Behaviour & Attitude Mapping, Concept Evaluation
An international school wanted to understand the decision making journey while choosing a school for their child and understand their willingness to switch to a better school.
Parents’ behaviour and attitude in terms of choice of school for their child was mapped using a multi-city quantitative research. After a deep dive into parents’ current behaviour and perception about schools, a concept evaluation for the new school was carried out to gain insights into the pros and cons of the offering.
The research brought out clear need-gaps faced by parents in the current school. It also helped client understand the triggers and barriers to changing schools.
The concept evaluation helped the client understand the positioning platform it should develop and how it should differentiate itself from the current International schools.
Impact Assessment Study
A global slump in IT placements coupled with opening of a number of new IT colleges changed the ground rules of IT education in India. A leading private IT Education Institution wanted to understand the impact of these two phenomenons on the IT education market and find ways to increase its student base.
A sequential qualitative cum quantitative study approach was adopted to deliver on the research requirements. The research focussed on understanding IT career dynamics, attitude & expectations towards IT as a career and to check the performance of client brand versus competition on key parameters. The study also gave understanding on mapping career choice, factors influencing career choice, perception, attitude & expectations from IT institutes.
The findings gave a clear understanding on students’ and parents’ perspective of IT as a career choice. The research showed that the client, although occupying the largest mindshare amongst the TG, was saddled with certain perceived barriers like tough to enter, lack of excitement & flexibility, VFM and placement.
The insights from the research provided the client with clear directions on what to communicate to the two primary stakeholders – Students and Parents.
Go-to Market Strategy and Concept Evaluation
An international education company wanted to understand the attitudes and current behaviour of parents in terms of schooling for their kids and decide on their target group for launch of a new school in Bengaluru. Post deciding on the TG, the client wanted to test 4 types of school concepts they had developed. Additionally, they wanted to get an understanding of the current schools in the city and then compare the top concept or best concept with these schools to make improvements to the concept.
The study was conducted in three parts: Part 1 – An exploratory research to understand the attitudes and current behaviour of parents with regards to the school their children were attending. Part 2: 4 concepts were tested with the TG to to know the results for the best school concept. Part 3: A mix of primary interviews and secondary data research was conducted to collect information regarding the competition schools. The data included: total no. of students, no. of classrooms, sections per classes, no. of teachers, facilities provided, buses (A/C, non-A/C) and so on.
Part 1 of the research helped the client get a clear understanding of the current education scenario in terms of fee paid, board, travel time to schools, annual fee, satisfaction with school, etc. Part 2 of the research tested the 4 concepts with the TG arrived at in Part 1. The concept test gave the client a clear winner school concept.
Hence, a closer look at the date helped the client decide on the target group for their school.The concept test gave the client a clear winner school concept.The competition data collected gave the client a clear understanding of the competitive scenario in Bengaluru. By comparing the concept with the close competition provided client with clear directions for improvement.
