Restaurant Services
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Customer Satisfaction
Buyer Reaction Survey
Mystery Shopping
Post Launch Evaluation
Problem Detection Studies
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
History of successful relationships
with various clients
Barrier Identification
A large traditional sweet, savoury and Indian snacks and meals retailer was facing problems in generating footfalls in one of its outlets located in a popular Mall. The client wanted to understand the barriers to customers visiting the outlet, and hence, ways to increase the footfalls.
A two-pronged quantitative research was conducted: first module helped to understand the barriers to visiting the outlets, and the second module did a comparative evaluation of the outlet vis-a-vis key competition to assess product issues and other touch points.
The research highlighted clear issues for the low footfall in terms of location, product offering, quality and positioning of the outlet.
It also provided the client with specific changes it should make in it outlets and product offering to attract more visitors.
Problem Detection Study
Buoyed by the growing demand in fast food home delivery segment, our client was aggressively expanding it’s presence in their product delivery sector. The client currently operated around 40 standalone outlets and around 140 casual dining restaurants, that also has a delivery section. The company wanted to expand their standalone outlets to 300 in the next 3 years. But it had witnessed a decline in its transactions since last 6 months and wanted to understand the reasons for the same.
A quantitative research was conducted using face to face interviews at respondents’ home/any other place (as per respondents’ convenience) using a structured questionnaire. Purposive Sampling was used in order to recruit respondents meeting the target group criteria. And geographic spread was maintained in each city so as to ensure equal representation of areas.
To understand the key reasons for decline in transactions, the research looked at solus, dual, lapsers and non-trialists of client brand.
The in-depth analysis gave an understanding of the key problems areas, prioritization of the dissatisfiers, impact of the same on the brand, and hence, the way forward for the client.
Pricing Research
Our client, one of the leading players in QSR category, is acknowledged for its great quality
products worldwide. This high quality perception is also accompanied by perception
of being expensive, given the fact that its direct competition sometimes act as a barrier. Going forward, the client is looking at taking an informed decision on pricing with a clear objective of driving higher levels of consumer
activity without compromising on the consumer experience. For the same purpose, the client wanted to understand consumer reaction to price change and its
impact on business.
A quantitative research was conducted amongst teens and young adults using face-to-face structured interviews at a central location. The focus of the study was to understand:- Consumer sensitivity to the price changes of various items in the product portfolio (price elasticity) – Impact of any price change on business – Impact of price change vis-à-vis competition – Also, to understand if there is need to introduce a new range of burgers to fill in the gap.
Pricing simulations carried out for various product scenarios gave the client a clear understanding of the price sensitivity of each product, impact of price increase on the share and the optimum price for each product.
The in-depth price analysis provided clear recommendations on pricing on each product in the current environment, which helped the client formulate their pricing strategy for their complete menu.
Brand Diagnosis
An international QSR brand launched its first store in Bengaluru and created a huge hype with very high footfalls. But after the initial
period, transactions started declining. The client wished to understand the current brand status, and the underlying issues for lower sale.
A two-pronged quantitative research was conducted. A random listing to exercise to get the size of the segments that exists in the area. Data from the listing was used for market mapping and segmenting the consumers into various groups for a deep dive to understand the problem areas.
The market mapping through random interviews highlighted the issue that the awareness for the brand was low, although visit conversion amongst those aware was high, but around a quarter lapsed out.
Segment-wise deep dive gave clear directions to the client in terms of store ambience, service and location, menu and product improvement, pricing and VFM options. The study also gave insights on how to increase awareness and create a buzz to attract and retain new customers.