Healthcare
Services
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Community Needs Assessment
Patient Experience And Satisfaction
Patient Journey
Location Assessment
Sales Kit And Toolkit Assessment
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
History of successful relationships
with various clients
New Product Development
Risk taking is the essence of innovation, but market research does help in reducing uncertainty and risk. Our client had developed a medical device to reduce the diagnostic time for a patient, but which challenged the current healthcare eco-system.
The client wanted to understand the current market dynamics, the need gaps, and whether the device would find a niche among a certain profile of healthcare providers. They also wanted to get a fix on the willingness to pay the price of the service, and what could be the various payment formats
The research helped the client get a rough estimate of the probable marketsize, the talking points for the device, and a price estimate.
Identifying Positioning Platforms
An international healthcare and well-being company planned to in India. The client wanted to identify positioning platforms to attract potential ITES workforce in the country.
A sequential qualitative and quantitative research amongst current employees and the ITES universe was conducted to help the client identify the most effective positioning platform to attract the best talent for their brand.
The research outcome gave the client a deep understanding of the key ingredients for an employer to be seen as best employer and the current need gaps in the market.
This helped the client formulate a positioning strategy to enter the Indian market and also gave insights on how to increase satisfaction amongst its current employees.
New Concept Development
A technology leader in healthcare sector, in its endeavour to always be at the cutting edge of the quest to continuously improve on best practices in healthcare consulting services, wanted to test some innovative healthcare concepts with consumers.
A qualitative research was conducted to help the client understand reactions to the new concepts and also, fine tune these with the help of the insights gained.
The research gave inputs on appeal, relevance, distinctiveness and likely impact on brand for each concept tested.
The study helped the client identify the best target audience for each concept and the key challenges each might face.
Concept Product Evaluation
A leading Indian pharmaceutical company, with the aim of expanding one of its product’s distribution width, had developed a topical variant of the product that would be distributed through general stores. The client wished to evaluate the new concept and performance of the product through research.
Round 1: A quantitative concept and IHUT was conducted to evaluate the proposition and the product. Round 2: The new formulation developed with learnings from Round 1 was tested amongst own brand and competition brand users in a concept product test (IHUT).
Round 1 of the study gave the client clear indications on consumer dislikes with the new formulation. The development team incorporated the learnings and developed an enhanced formulation, which was tested in Round 2.
The second concept product test provided the client with key communication inputs and a go-ahead for the enhanced formulation.
