FMCG
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Pricing Recommendation & Evaluation
Packaging Research
Brand Name Evaluation
Problem Detection Studies
Consumer Journey Mapping
Problem Detection Studies
Market Entry & PrioritizationÂ
Post Launch Evaluation
Market Estimation Studies
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
History of successful relationships
with various clients
Brand Re-launch
This South India based Spices company wanted to extend its footprint beyond its home-state.
STRATAGE conducted a product test benchmarked to the competition, which revealed a lack of product and packaging differentiation among the brands, leading to lower brand loyalty.
As part of the brand relaunch, STRATAGE conducted a qualitative research to decode the packaging rules in the category and the consumer layering of the various semiotic elements of current packs.
Based on the research findings, the client is now developing new pack options, which will be tested in the near future. This will be followed by brand equity deep-dive, completing the 360 degree reshaping of the current brand avatar.
New Brand Launch
Our client in the Dry Fruits & Nuts category has been operating as a Trade brand for many years, and wanted to launch a Consumer brand in a market crowded with hundreds of brands.
Stratage undertook a comprehensive KABP study to map the current consumer attitude and beliefs as well as the rituals associated with purchase, storage, consumption and product evaluation.
The research helped the client to identify a unique value proposition for the brand, which would be relevant to the consumers. A brand equity comparison and brand drivers revealed the need to build core product imagery.
The client is currently in the process of developing a comprehensive communication collateral with a launch before the festive season
New Brand Launch
Stratage conducted a mix of qualitative and quantitative research to develop profiles of leading brand personas and pricing strategies. Three brand positioning concepts and four packaging designs were also evaluated.
The research provided the client with a clear understanding on consumer reactions to the tested brand names and the reasons thereof.
STRATAGE inputs also aided the client in identifying the most appropriate brand positioning and packaging for the new product.
Brand Name Evaluation
A leading F&B company wanted to make an entry into the niche but crowded Cereal Bars category, which has a plethora of brands operating. It had shortlisted possible brand names for their new product, and wanted guidance on the most suitable Brand Name based on feedback from consumer research.
Stratage conducted a quantitative research to identify the winning brand name. In the research, an orthogonal sampling process was followed such that brands were exposed in a round-robin format. This method led to every brand name being paired with every other brand name, and ratings and feedback were obtained in a monadic format.
The research provided the client with a clear understanding on consumer reactions to the tested brand names and the reasons thereof.
STRATAGE inputs also aided the client in identifying the most appropriate brand name for their new product.
New Opportunity Assessment for Food Product
Set-at-home yoghurt is about 70% of the market in India, and the major dairy players try to constantly come up with new propositions to shrink this market size. This global innovations company wanted to test a new concept of reducing the time required to make yoghurt at home.
A usage & attitude study was conducted to understand current consumer behaviour and attitudes regarding the yoghurt category, especially regarding setting yoghurt at home, and interaction with packaged & Loose yoghurt available in Dairy Shops. Additionally, a concept research was conducted to understand consumers’ engagement with the concept and purchase intention at various price levels
Substantial size of the yoghurt market, contributed mostly by home made. Key pain points of setting yoghurt identified, which could be used for future concept development. Consumers were happy with the concept and ready to pay a premium for the convenience of good quality yoghurt set at home.
The client was able to create a product proposition from the research and develop this further
Brand Diagnosis Study for Wafer Chocolate
Client brand was losing share to key competition. Additionally, a new brand had been launched recently, with a value proposition, offering higher grammage at a lower cost to the client brand. The client wanted to understand the current market dynamics.
The research consisted of four modules: At home, research to understand mind measures, purchase behavior, passive perceptions, and ad recognition. retail observations to understand shopper dynamics retailer interviews to understand Influence Product Test to benchmark CB to the two competition brands
Insights from the research on the mind measure for client brand vis-a-vis the competition gave clear directions on changes to be done on media spends and how to improve their share of voice.
Inputs from the research led the client to develop a new creative and media strategy and helped retain leadership position for the brand
