Financial Services
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Feature Price Trade-Off Studies
Lost Launch Evaluation
Customer Relation Assessment
Customer Transaction Assessment
Mystery Shopping
Consumer Journey Mapping
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
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History of successful relationships
with various clients
Go-to-Market Strategy
Healthcare insurance in India is growing at a high rate; still, a vast untapped potential exists, especially in the retail health penetration sector. Our client, one of the largest global insurance providers, keen to tap into this opportunity wished to make inroads the into Accident and Health Insurance space. The client wanted to test the comprehensive portfolio they had developed and wanted to know if it suited the Indian needs. and also needed to identify desired product features and effective communication cues.
A large quantitative research was conducted across Metros, Tier 1 and Tier 2 cities amongst SEC A males in the age group of 30 to 50 years, currently owning an insurance or willing to invest in the in the next 1 year. The sample was split equally between the two tested concepts.
The research showed that currently there was one health policy per hhld and the level of satisfaction was high. Low perceived need amidst low category knowledge were the key barriers facing the client. The way forward to have a winning portfolio was to seed the need, good branding and making the whole process ‘ Easy, Quick & Continuous’.
The study helped the client ascertain consumer reaction to the proposed product concept, what’s working and not working and ways to improve it. The study also gave insights on the communication concept and preferred mode of communication.
Usage & Attitude
A leading life insurance company in India wanted answers to four critical questions related to personal financial planning in India: 1. How do consumers think about financial planning? 2. How does the consumer perceive Life Insurance? 3. How do consumer purchase Life Insurance? 4. How do consumers perceive Max Life? The client wished to conduct a research to get answers to these fundamental insurance related questions.
A large qualitative and quantitative research was conducted across Metros and Tier 1 cities amongst high and low income, old and young, salaries, self-employed and businessmen, either having an LI policy or intending to invest in a policy in the next 1 year.
As per the findings, a large proportion of the population is risk averse and believed in savings rather than investments. Even among risk takers, investment in stocks and MFs was relatively low. People invested in life insurance primarily for protection followed by children’s education and marriage and not as an investment option for returns. There was low awareness and knowledge about various LI products and they mostly relied on the agent for final decision.
The research gave clear imagery of client’s brand in consumers’ minds and provided insights on the positive and negatives revolving around it. In all, the research provided pointers to a suitable Go to Market Plan to client for the launch of it new product portfolio.
