Automotive & Accessories
How can we
help you?
Usage & Attitude Studies
Segmentation Studies
Product & Concept Tests
Communication Development & Evaluation
Brand Health & Equity
Accessory Purchase & Satisfaction
Sales & Service Satisfaction
Vehicle Buyer Profiling
Vehicle Clinics
Company to Dealer Survey
Features vs. Price Trade-off
Acceptor & Rejector Studies
How can we
help you?
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
CONSUMER
RESEARCH
Develop your Marketing decisions based on Consumer Insights & Outsights!
History of successful relationships
with various clients
Brand Health Dipstick
A manufacturer and retailer of automobile coolant, brakefluid and other automobile spare parts wanted to understand the reasons for low sales of their brand of coolant and brakefluids, and hence, develop key action points in driving sales for the brand.
A three-pronged quantitative research was conducted amongst the three key segments, viz., consumers, mechanics and retailers. The research focussed on mapping the product purchase process, identifying the brand choice drivers for various segments and understanding the strengths and weakness for the brand vis-a-vis competition.
The research highlighted that the awareness of the client brand amongst all three segments covered was quite low.
The client developed a new ATL and targetted towards the automobile owner in order to increase salience
Brand Health and Profiling Dipstick
A large automobile manufacturer wished to understand the reasons for low sales of it new Premium B+ launch.
A large quantitative research was conducted to understand the key consumer segments, their consideration set and needs. The study mapped the purchase process of the consumers, their brand and model perceptions.
The research gave the client a deep understanding of the Premium B+ car segment consumers. It gave insights on brand and model perception of own and competition in the segment, reasons for consideration and non-consideration. This helped the client understand the strengths and weaknesses of their own model vis-a-vis the competition.
The research helped the client in its annual strategic planning and drawing up a refreshed Go-To-Market strategy for the brand
Acceptor & Rejector Understanding
With the motorcycle segment undergoing a slowdown, the largest manufacturer of two-wheelers was also facing a significant drop in one of its products in the recent past. With their motorcycle brand facing stiff competition from two other brands, the client wanted to understand what was leading consumers to accept or reject their brand and choose their competitive brands instead.
A quantitative research was conducted amongst own brand owners and competition brand owners (and rejectors of own brands) to understand the key reasons for consumer acceptance and rejection.
Foremost, the research gave an understanding of the consideration tree of the TG, and helped the client understand what aspects are most important during a motorcycle purchase. The research clearly presented the triggers for purchase of own brand, dissonance/ dissatisfaction amongst brand owners and key reasons for rejection of their brand amongst the competition.
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