Profile

Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper, but fails to deliver during the realities of execution.  During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the market place, and deliver at the core of the business problem – Dipankar Sen, CEO of Stratage Consulting.

Dipankar is an entrepreneur, spending time between New Delhi & Kuala Lumpur, managing his various consulting and software interests.  Prior to this he was part of Kantar: IMRB, India’s largest custom research agency, where he led business divisions and key accounts.  Before that, he was part of the Nielsen Company, with stints in India and Indonesia, and leading the Retail Audits, and Households Panels businesses across markets.

He brings a practical, collaborative and problem solving approach to all client engagements.  Be it strategic advice or research design, the focus is always on simplicity, actionability, and delivering value to clients.

He has over 20 years of experience in working with blue chip companies, advising them on market entry strategies, retail & shopper strategy, new product development, go-to-market strategies, consumer engagement, and brand equity.  His experience portfolio extends to more than 500 brands across various sectors, including CPG, Financial Services, Telecom Services and Food.& Beverage Services.

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