“Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper, but fails to deliver during the realities of execution. During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the market place, and deliver at the core of the business problem” – Dipankar Sen, CEO of Stratage Consulting.
Dipankar is an entrepreneur, spending time between New Delhi & Kuala Lumpur, managing his various consulting and software interests. Prior to this he was part of Kantar: IMRB, India’s largest custom research agency, where he led business divisions and key accounts. Before that, he was part of the Nielsen Company, with stints in India and Indonesia, and leading the Retail Audits, and Households Panels businesses across markets.
He brings a practical, collaborative and problem solving approach to all client engagements. Be it strategic advice or research design, the focus is always on simplicity, actionability, and delivering value to clients.
He has over 20 years of experience in working with blue chip companies, advising them on market entry strategies, retail & shopper strategy, new product development, go-to-market strategies, consumer engagement, and brand equity. His experience portfolio extends to more than 500 brands across various sectors, including CPG, Financial Services, Telecom Services and Food.& Beverage Services.
I know Dipankar Sen for over a decade, initially as Franchise Director of PepsiCo, India handling diverse markets in East India as well as Delhi, Haryana and J&K. We have used his research expertise from Stratage Consulting in Safe Water Network for last four years to enhance our understanding of KAPB, hurdles and possible solutions in consumer access to affordable safe water while competing with free water in the rural space.
Dipankar has deep understanding of the consumer products research as well as levers available to the marketers to facilitate effectively consumer engagement and activation program design. He can lead research in urban and rural setting with ease and has local resources to surmount the language barriers. Anyone using his expertise on research is bound to succeed commercially as also enhance their knowledge. The last word, less is not part of the script!
Had a chance to work with Dipankar on a market research project recently. Dipankar has a great eye for digging out the key insights hidden deep inside the mountains of data coming out of research. What makes him stand out is his ability to understand the clients’ business and structure research and insights in accordance with client’s needs and problems. I regard him highly for his understanding of India and the Indian consumer landscape.
It was great working with Dipankar on market research for a very important strategic project for Dupont and given the subjective nature of VOC on product, he led the team with very systematic approach and analysis. The project delivered very useful insights for the team which helped us shape up the strategy for the product for long term.
Working with Dipankar was about going out of the comfort zone. He had a way to question your assumption, make you think differently and clarify and make the net output richer and more crisper. Some of my most “Different” projects or unconventional studies / proposals were created under his guidance.
Dipankar is a man of action. Always keen to think outside the box and explore new solutions, he often took the deliverables to new heights and delighted his customers. Dipankar also takes the time to train his team and help them develop their strategic mindset.