Welcome to the
new world of business.
This maze is real.

Strategic insights in the New Age

The world of business has morphed into a complex space and is in a constant state of flux.

People, businesses, and communities are constantly reconfiguring, thanks to evolving technologies, the emergence of new-age ideas and industries.

Today’s business leaders consistently find themselves at the crossroads negotiating with conflicting decisions and complex questions. Organic growth or Acquisitions? Brand Building or Sales Push? Brand Extension or New Brand Launch?

the conflicts are endless or unending…

Welcome to the real world of business. But how do you slice through this maze?

Look at a Rubik’s Cube. When unsolved, it’s a visual riot. The perfect piece of a conundrum. And yet, in the hands of an expert, it gets transformed into a uniform pattern of colors. the twists and turns that the cube seeks are already embedded in them, it is the same as the garb of challenges that businesses must decode to triumph.

We believe every decision point in any business is like an unsolved Rubik’s cube, symbolised through our logo.

The deep blue colour in the Stratage cube represents the deep understanding that a problem seeks for it to be solved. The deep Green stands for the cumulative force of world-class expertise that Stratage deploys.

The transcending S symbolizes the success story that Stratage wants to script for every client through razor-sharp strategic intelligence.

The maze is real, only those who gain the necessary authentic intel, and access real insights will survive, sustain and thrive!

At Stratage, it is our job to work through the maze, find the right insights, and provide you with business solutions, to help you take the best decisions for your brand.

What we deliver

CONSUMER RESEARCH

Insight led Marketing

Develop your Marketing decisions based on Consumer Insights & Outsights!

SOCIAL MEDIA LISTENING

Hear the Buzz

Listen to the real voice of the online community for a better brand understanding.

DATA MINING & ANALYTICS

Mine the Data

Support your brand with insights from internal & secondary data!

B2B BUSINESS & CONSULTING

Know the Business Challenges

Build your strategic business thru Market, Competition & Environment mapping.

Vantage point
with Stratage

We are an Independent Boutique Insights & Data Analytics firm. The Clarion Call for Stratage is to deliver actionable solutions that work for brands and businesses in the real world. As an organization, we are fiercely committed to this cause. Equipped with extensive multi-sector, multi-disciplinary experience while working with world-leading strategy firms like Neilsen and IMRB. every Stratage member is a seasoned hand in the space.We are committed to delivering nothing but the best solutions for clients with absolute resolve – come rain, come shine.

For us it's about insights, not data.
Not generic but sector-specific approach

At Stratage Consulting, we believe that every cog in the research wheel is as important as the next one. Hence, we strive to provide our clients with best-in-class research designThe resultant output to clients would be key recommendations. answering your business questions – Short. Simple. Actionable.

“Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper but fails to deliver during the realities of execution. During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the marketplace, and deliver at the core of the business problem”

Dipankar Sen, CEO

Curiosity Passion and Reinvention drive Dipankar’s journey as a Market Researcher. The quest to understand why and what makes things tick, be it the different pathways of various sectors and brands. the consumer make-up and responses to environmental stimuli, and the different methods with which these mysteries can be unravelled, are the reasons behind his continuing journey as an Insights specialist. This has also driven his Career Path, be it the multiple markets that Dipankar has worked in, the different methodologies that he has specialised in or the spread of sectors and brands that he has had the opportunity to contribute to their growth stories. From Consumer Research to Media Research to Retail & Shopper Panels and back to Consumer Research, life has been a full circle! This has also shaped his approach to any research problem. Learn from the past, innovate in the current and build solutions for the future, simple and yet elegant. Armed with 20 years of experience in Nielsen and Kantar across multiple markets, Dipankar started his entrepreneurial journey in 2015, which now offers services in multiple markets. Cooking and making cocktails are his other passions, and innovations to achieve that perfect balance between taste and visual effect is a constant inspiration he gathers from the culinary arts.”

Solution
Focused

At Stratage we are fueled by our passion towards problem-specific solutions.we believe each of our recommendations must lead to a result that enables or empowers a client.

“Throughout my career, I have observed many researchers and consultants give advice which looks and sounds impressively analytical and mathematical on paper but fails to deliver during the realities of execution. During my experience with clients across the spectrum, I have realized that clients need solutions, which are operational at the marketplace, and deliver at the core of the business problem”.

100% Senior Led Mandate Management

At Stratage, every client mandate is led by seasoned professionals with extensive experience across various sectors, on various research requirements, across the entire brand lifecycle. They can go beyond the brief, partner with the client, and deliver.

“I have seen that one of the biggest pain-points that businesses face, post a sign-up with a large research agency, is lack of attention by senior executives, leading to severe issues in terms of execution and output.”

Integrity
and Trust

For every professional at Stratage, expertise is a sacred tool to serve. So is our relationship with the client. Uncompromising work ethic, transparency, and an obsession to find real answers, real insights are the foundational pillars.

“My experience with global clients is that the first ask is always Data Quality. At Stratage, data quality is like a religion. The job of a researcher starts when assured of data quality. Nothing is more important than building your stories based on real data!”

Long-Term-Holistic Approach

The organizational configuration of Stratage is designed to offer multidisciplinary solutions. We don’t believe businesses have uni-dimensional problems or uni-dimensional context. We believe in looking at brand or business situations through a 360-degree lens and then offering recommendations that work for the long term. In a market that’s laced with unpredictability, a steady, strategic partnership continuum is a must-have for organizations.

“To build successful businesses or brands in the long run. organizations need sustained efforts. The prevalent ‘Project Mindset’, might lead to short term results but it is only through long-term partnership business and brands with sustained success stories are built”.

Meet the team

Why we do what we do

cube

Experience across different business landscapes

India

Nepal

Malaysia

Indonesia

Sri Lanka

Bangladesh

Singapore

Dubai

USA

Ghana