At Stratage Consulting, we believe that asking the right chain of questions can break the clutter of assumptions and uncover the insights leading to the best solution. We believe in questioning the client about the business outcome, and designing a research framework where this outcome is central. We believe in asking the consumer only the relevant questions, creatively crafted to uncover her feelings and emotions. And finally, we believe in questioning ourselves, whether we are delivering the best value to our clients, in the most consistent and cost efficient manner.
water is a basic necessity of all human beings and indeed all living organisms in this world. Like air, water is seen as a free resource, provision of which is seen as the responsibility of the local government. However, like any other resource, fresh water availability is decreasing, impacting both ground and surface water. Years of abuse in waste management has also meant that most ground water in India is contaminated
and unfit for drinking. Unfortunately, this contamination is not visible to the naked eye. How does one convince the villagers to shift to paid water? Stratage worked with a not for profit organization to create the right value propositions, and present a compelling case for not consuming contaminated water, and put their hands in their pockets for safe water.
we all tend to store our unused goods at home. these used and usable goods, gather dust in storerooms, shelves, locking up valuable space in today’s shrinking homes. emotions and sentiments play a huge role in these stocking behavior. they stay there for years till they are given away or thrown away. used goods market place companies provide a solution of monetising these unused goods.
the trick was to convince households to use an online market place. research identified the barriers and the motivations required to trigger such a behavioral change among housewives and their impatient husbands. millions of households now use the online market places and other mechanisms to get rid of clutter and make money in the process.
for years this media company had been selling copies of new movies on cds and dvds. but even blockbusters refused to make their cash registers ring. the obvious issue was piracy. but how do you measure revenue loss due to piracy? how do you uncover a human
behavior which no one would like to admit? a suitable design experiment and a creative instrument solved the problem and told the company how much money they were losing. what happened post that, is of course another story!
a qsr chain wanted to develop a premium burger, using special ingredients. however, in a de-branded product test, the burger did not tick off too many palette points, to justify its premium pricing. back to the kitchen, and some change in ingredients, but still no success. to cut the iterative process short, a new technique was put in place, creating a new burger prototype and testing, both quantitatively and qualitatively. this cut the development process from a couple of months to 3 days! and that was how the perfect burger was created!